No Name Shoes

At the dawn of the 90s, almost ten years before the tube of Naomi Klein, No Logo, House Rautureau also fights against the tyranny of brands. But in a singular, malign and perched manner. Based on a simple finding, No Name is losing the ball to the sneaker planet. Here, the brand does not take precedence. Only the product counts. The No Name basketball and its compensated sole, often imitated since but never equaled, make the women win 5 centimeters and even more pace.